Video Elements can be broken down into 2 parts…

Stages

Branding Page – Logo Reveal
Introduction – About The Company / Upcoming Video
Body – The Main Presentation
Call To Action (CTA) – What Do You Want The Viewer To Do Next
Outro – Emphasize The Brand

Assets

Branding – Logo
Script
Existing Video Content
Music
Voice Over
Animation – Characters / Special Effects
Images – Photo’s / Background